Rules on Telemarketing via Cold Calling in Singapore.

Telemarketing via Cold calling has been a traditional and effective way for businesses to reach out to potential customers. With its effectiveness to promote sales campaigns and marketing strategy, there are legislations and regulations set on governing telemarking activities in Singapore.

1. Cold calling timings that are allowed in Singapore.
Telemarketing via Cold calling is only allowed on weekdays, Monday to Friday between 8:00 AM. to 9:00 PM. While on Saturday, it is allowed from 9:00 AM. to 6:00 PM. On Sundays and Public Holidays, Telemarketing via Cold calling is not permitted.

2. Do Not Call (DNC) provisions of Singapore’s Personal Data Protection Act (PDPA). The Do Not Call (DNC) provisions of the PDPA generally prohibits organisations from sending marketing messages to Singapore telephone numbers listed in the DNC Registry. This includes mobile, fixed-line, residential and business numbers. The marketing messages covered under DNC provisions include voice calls, text or fax messages, for the purposes of:

• Offering to supply, advertise or promote goods or services;
• Advertising/promoting suppliers or prospective suppliers of goods or services; or
• Supplying/advertising/promoting land, interests in land or business/investment opportunities.
Whether your organisation is directly sending such marketing messages, causing the message to be sent or authorising another organisation to do so, you have to ensure that such messages are not sent to Singapore telephone numbers registered with the DNC Registry.

3. Provide Proper Identification.
When making an outbound call, the telemarketer must provide proper identification by identify himself, state the name of the company they are calling on behalf of, and the purpose of the call.

4. Upon caller’s request, telemarketer must supply the following information. If the call recipient requests for the following information, telemarketers must provide the information:
– Telemarketer’s name and contact details
– Name and contact details of telemarketer’s supervisor – Nature of business of the organization
– Sources of the prospect’s contact information